One month after Spotify acquired Gimlet Media in February 2019, 75% of staff at Gimlet Media went public, signing union cards and seeking voluntary recognition. Moreover, they are asking for a fairer redistribution system, as smaller artists are disproportionately disadvantaged on Spotify. One year later, in 31 cities worldwide, 27,500 musicians joined felice bet UMAW’s campaign #JusticeAtSpotify to demand a compensation of one cent per audio stream. The United Musicians and Allied Workers campaigns for a fairer redistribution and compensation system for musicians.
In April 2015, Google announced Project Fi, a mobile virtual network operator, that combines Wi-Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal. Following Google’s corporate restructure to make Alphabet Inc. its parent company, Google Fiber was moved to Alphabet’s Access division. In February 2010, Google announced the Google Fiber project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities. Jack Marshall of The Wall Street Journal wrote that the suite competes with existing marketing cloud offerings by companies including Adobe, Oracle, Salesforce, and IBM. In October 2016, Google announced Daydream View, a lightweight VR viewer which lets the user place their smartphone in the front hinge to view VR media.
Enterprise services
In June 2014, Google announced Google Cardboard, a simple cardboard viewer that lets the user place their smartphone in a special front compartment to view virtual reality (VR) media. Google Earth, launched in 2005, allows users to see high-definition satellite pictures from all over the world for free through a client software downloaded to their computers. A job search product has also existed since before 2017, Google for Jobs is an enhanced search feature that aggregates listings from job boards and career sites. Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid. Google Ads allows advertisers to display their advertisements in the Google content network, through a cost-per-click scheme. In addition to its own algorithms for understanding search requests, Google uses technology from its acquisition of DoubleClick, to project user interest and target advertising to the search context and the user history.
In March 1999, the company moved its offices to Palo Alto, California, which is home to several prominent Silicon Valley technology start-ups. Terry Semel, Yahoo’s then-CEO, offered $3 billion to purchase the company, but Page and Brin reportedly held firm on a $5 billion valuation. Both firms were initially hesitant about investing jointly in Google, as each wanted to retain a larger percentage of control over the company to themselves. Page and Brin had first approached Shriram, who was a venture capitalist, for funding and counsel, and Shriram invested $250,000 in Google in February 1998. This initial investment served as a motivation to incorporate the company to be able to use the funds.
- A study has shown that record labels keep a high amount of the money earned from Spotify, and the CEO of Merlin Network, a representative body for over 10,000 independent labels, has also observed significant yearly growth rates in earnings from Spotify, while clarifying that Spotify pays labels, not artists.
- Israel expressed apprehension that the data transferred to the cloud services of these global corporations might be accessible to foreign law enforcement agencies.
- The company has received criticism involving issues such as privacy concerns, tax avoidance, censorship, search neutrality, antitrust, and abuse of its monopoly position.
- Spotify helps place songs campaigned through Discovery Mode on listeners’ personal algorithmic playlists.
- In December 2015, Quartz reported that songs in Discover Weekly playlists had been streamed 1.7 billion times.
- In 2020, the FBI used a geofence warrant to request data from Google about Android devices near the Seattle Police Officers Guild building following an arson attempt during Black Lives Matter protests.
Research and technology
The judgment claimed Google had failed to sufficiently inform users of its methods for collecting data to personalize advertising. The outage, attributed to a cloud service error and not a cyberattack, prompted a joint apology from UniSuper and Google Cloud executives, who assured members that no personal data was compromised and restoration efforts were underway. In 2017, three women sued Google, accusing the company of violating California’s Equal Pay Act by underpaying its female employees. On September 14, 2022, Google lost the appeal of a €4.125 billion (£3.5 billion) fine, which was ruled to be paid after it was proved by the European Commission that Google forced Android phone-makers to carry Google’s search and web browser apps. The abuse of dominants position has been referred to as Google’s constraint applied to Android device manufacturers and network operators to ensure that traffic on Android devices goes to the Google search engine.
Spotify generates revenue by selling premium streaming subscriptions to users and advertising placements to third parties. Spotify operates under a freemium business model (basic services are free, while additional features are offered via paid subscriptions). In December 2025, over 300 terabytes of files were scraped from Spotify’s servers and uploaded to Anna’s Archive, totalling 86 million songs uploaded from 2007 to July 2025 that account for 37% of all songs and 99.6% of all listens, as well as 256 million rows of song metadata. In December 2024, Harper’s Magazine released a report stating that Spotify was padding out playlists with ghost artists created by production companies in order to minimise royalty costs and increase profits. In May 2023, Spotify removed tens of thousands of songs, roughly 7% of the tracks uploaded by the Boomy, due to suspected “artificial streaming”, the practice of using online bots to inflate the listening statistics.
In December 2015, Spotify debuted Spotify Wrapped, a program that creates playlists based on each user’s most listened-to songs from the year. The features were announced by CEO Daniel Ek at a press conference, with Ek saying that a common user complaint about the service was that “Spotify is great when you know what music you want to listen to, but not when you don’t”. “Follow” lets users follow artists and friends to see what they are listening to, while “Discover” directs users to new releases as well as music, review, and concert recommendations based on listening history.
Stay connected, across the internet
This will grow their green energy profile by 40%, giving them an extra 1.6 gigawatt of clean energy, the company said. In September 2019, Google’s chief executive announced plans for a $2 billion wind and solar investment, the biggest renewable energy deal in corporate history. An average search uses only 0.3 watt-hours of electricity, so all global searches are only 12.5 million watts or 5% of the total electricity consumption by Google. Total carbon emissions for 2010 were just under 1.5 million metric tons, mostly due to fossil fuels that provide electricity for the data centers. The company’s fourth cable, named Grace Hopper, connects landing points in New York (US), Bude (UK) and Bilbao (Spain), and is expected to become operational in 2022.
- Spotify released the first version of its Apple Watch app in November 2018, allowing playback control of the iPhone via the watch.
- The coalition is made up of “13 different unions representing workers in 10 countries, including the United States, the United Kingdom, and Switzerland”.
- In October 2020, the company pledged to make the packaging for its hardware products 100% plastic-free and 100% recyclable by 2025.
- The feature was rolled out to a small number of US-based artists by invitation only.
- On 6 February 2019, Spotify acquired the podcast networks Gimlet Media and Anchor FM Inc., with the goal of establishing themselves as a leading figure in podcasting.
- In a lawsuit filed January 8, 2018, multiple employees and job applicants alleged Google discriminated against a class defined by their “conservative political views, male gender, and/or … Caucasian or Asian race”.
In a lawsuit filed January 8, 2018, multiple employees and job applicants alleged Google discriminated against a class defined by their “conservative political views, male gender, and/or … Caucasian or Asian race”. In 2013, a class action against several Silicon Valley companies, including Google, was filed for alleged “no cold call” agreements which restrained the recruitment of high-tech employees. Some of Google’s services, such as Gmail, Google News, Orkut, and AdSense, originated from these independent endeavors.
The DoJ also sought a ban on Google re-entering the browser market for five years and restrictions on its investments in rival search or AI technologies. Google, which intended to appeal, argued that the proposals were too extreme, while also dealing with other antitrust cases involving its app store and advertising operations. On October 8, 2024, The U.S. government suggested it could request Google to divest parts of its business, such as the Chrome browser and Android, due to its alleged monopoly in online search.
Stations by Spotify
Google generated $50 billion in annual revenue for the first time in 2012, generating $38 billion the previous year. For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues. These ticker symbols now refer to Alphabet Inc., Google’s holding company, since the fourth quarter of 2015.update
Google reportedly said “the deal would help artificial-intelligence companies get better security and use more than one cloud service.” In July 2025, the U.S. The partnership between Google and Saudi Arabia includes collaboration with key stakeholders, such as the Public Investment Fund (PIF), to develop AI applications that will benefit sectors like healthcare, finance, oil and gas, and logistics. In November 2024, Google announced the establishment of a new AI hub in Saudi Arabia, aiming to support the Kingdom’s economic growth and technological development as part of its Vision 2030 initiative. The EU Court of Justice found that Google’s treatment of rival shopping searches, which the court referred to as “discriminatory”, was in violation of the Digital Markets Act. In September 2024, the Court of Justice of the European Union (EU), based in Luxembourg, also found that Google held an illegal monopoly, in this case with regards to its shopping search, and could not avoid paying a €2.4 billion fine.
On October 9, 2018, Google confirmed that it had appealed the fine to the General Court of the EU. Google reportedly paid Apple $22 billion in 2022 to maintain its position as the default search engine on Safari. In 2019, a hub for critics of Google dedicated to abstaining from using Google products coalesced in the Reddit online community /r/degoogle. This comes alongside other large fines against social media companies accused of hosting content critical of the Kremlin or supportive of Ukraine. Many complaints were filed against Israel’s videos, but Google maintained that the ads did not violate its content policies. According to Google employees, the Israeli military could use this technology to expand its surveillance of Palestinians living in the occupied territories.
Explore AI experiments from across the company. Your personalized AI research assistant, right at your fingertips. Following media reports about PRISM, the NSA’s massive electronic surveillance program, in June 2013, several technology companies were identified as participants, including Google. Google provided anonymized location data from devices in the area, which raised privacy concerns due to the potential inclusion of unrelated protesters. In 2020, the FBI used a geofence warrant to request data from Google about Android devices near the Seattle Police Officers Guild building following an arson attempt during Black Lives Matter protests. In August 2024, Google sent an email to users informing them of its legal obligation to disclose certain confidential information to U.S. government authorities.
On January 21, 2019, French data regulator CNIL imposed a record €50 million fine on Google for breaching the European Union’s General Data Protection Regulation. The project was canceled in December following the backlash it garnered both externally and internally within the company. In June 2022, Google agreed to pay a $118 million settlement to 15,550 female employees working in California since 2013. Google called these proposals excessive and harmful to consumers, pledging to appeal.
Under the terms of the settlement Google agreed to destroy billions of data records to settle a lawsuit claiming it secretly tracked the internet use of people who thought they were browsing privately. Reuters reported that the lawsuit alleged that Google’s CEO Sundar Pichai sought to keep the users unaware of this issue. According to The Wall Street Journal, Google secretively began the project in 2018, with St. Louis-based healthcare company Ascension.
In April 2020, due to the COVID-19 pandemic, Google announced several cost-cutting measures. On March 19, 2019, Google announced that it would enter the video game market, launching a cloud gaming platform called Google Stadia. Later in 2019, some workers accused the company of retaliating against internal activists. Google CEO Sundar Pichai accused Damore of violating company policy by “advancing harmful gender stereotypes in our workplace”, and he was fired on the same day.
